Who owns Fear Of God Clothing?
Jerry Lorenzo Manuel Jr is the founder of the American streetwear label Fear of God. He is also the son of former MLB player, coach, and manager Jerry Manuel Sr. Lorenzo launched Essentials as a subsidiary to Fear of God, described by Vogue as a "competitively priced sister label." Since launch, various celebrities including Kanye West, Justin Bieber, Gigi Hadid, Selena Gomez and Virgil Abloh have been seen wearing the brand.
Is Essentials and Fear Of God the same?
Fear of God is the original luxury brand that Jerry Lorenzo founded in 2013. After a few years of running Fear of God, Lorenzo founded Essentials as a sister brand to provide more accessible apparel that still featured the Fear of God aesthetic.
Why is Essentials clothing so popular?
The unique design philosophy of ESSENTIALS has become its trademark, and it is what separates the brand from its competitors. Jerry Lorenzo, the founder of ESSENTIALS, envisioned a line that emphasizes high-quality, timeless pieces that cut across changing fashion trends.
How does Fear Of God Essentials fit?
When it comes to sizing, Fear of God Essentials offers unisex sizing that is meant to fit both men and women. However, the oversized fit means that the clothing can run larger than your typical size. For example, if you typically wear a medium, you may want to consider sizing down to a small for a more tailored fit.
Why is Essentials clothing so popular?
Fear of God Essentials is popular for several reasons. First, the clothing is designed to be comfortable and easy to wear. The relaxed fit and high-quality materials make Fear of God Essentials perfect for everyday wear. Second, the minimalist designs are timeless and easy to mix and match with the rest of your wardrobe. Finally, the unisex sizing means that everyone can enjoy Fear of God Essentials, regardless of their gender.
Why is it called Fear Of God?
The brand name Fear of God stems from Lorenzo’s deep religious background and is inspired explicitly by Oswald Chambers’ devotional book My Utmost for His Highest. Jerry Lorenzo was interested in how the book described a God surrounded by darkness, which made the entire concept aesthetic by nature. Fear of God joins together this concept with a sportswear inspiration. The luxury streetwear label has taken the fashion world by storm. Part of its rise can also be attributed to Lorenzo joining Justin Bieber to design merchandise on his Purpose tour. Jerry Lorenzo and Justin Bieber bonded over religion. This endeavor, combined with Jerry’s experience with the Donda creative team, helped reshape the concert merch industry as we would know it.
