Japanese sportswear label ASICS will forever be revered for its forward thinking technology, distinctive silhouettes and the iconic tiger stripe branding. Founded by Kihachiro Onitsuka in 1949 as Onitsuka Tiger, Onitsuka soon changed its name to ASICS in 1977, an acronym for the Latin expression ‘Anima Sana In Corpore Sano’ - You should pray for a healthy mind in a healthy body.
